3 Benefits of Retail Digital Signage

As a retailer, signage plays a critical role in communicating information and promotions to your customers. As an innovative form of growing retail technology, digital signage has emerged as an exciting way to take in-store communication to a new level.

According to a 2012 FedEx “What’s Your Sign?” Survey, 76% of consumers have visited a store because of its signage while 68% purchased a product because a sign caught their eye. With numbers like that, it’s obvious that signage can convert potential customers into paying customers.

Why not take the leap into digital signage?

We’ve put together 3 benefits of retail digital advertising that might just push you to switch from print if you haven’t done so already.

1.  Save money

Let’s be honest…printing signs for your store can be an expensive cost, especially over a long period of time. If you’re a business with multiple retail locations, the costs can add up quickly.

While there are still initial costs if you decide to upgrade to digital signage, one of the biggest money saving benefits to digital signage is not having recurring print costs.

2.  Engage more with your customers

Print signage is great for getting the attention of customers — but what about actually engaging with them? That can be a difficult feat with a stationary printed sign.

Not with retail digital signage!

Digital signage allows you to not only capture the attention of your customers but also interact with them. You can do things like:

  • Create advertisements that have movement.
  • Run multiple in-store advertisements to encourage customers to purchase more products.
  • Encourage social media participation by having customers post a picture of them doing something in your store.

By thinking outside the box, you can generate exciting ways to further engage with your customers at your store using digital signage.

3.  Build your brand in a unique and fun way

Historically, quality displays equipped with printed signs have been a great way to build your company brand inside a retail store.

With digital signage, you can take the next leap in building brand awareness by showing a variety of branded content to customers. With the rise of technology, your brand can be followed instantaneously on all technological platforms: the Internet, social media, and television.

Convert with Digital Signage

In today’s digital world, customers are more likely to respond to advertisements that are engaging. Digital signage can help your retail store better involve with your customers, build brand awareness, and ultimately reduce printing costs over time.

Market Technologies Inc has the resources and technology to implement digital signage at your retail store, as well as other in-store marketing services. Give us a call at 231-237-4141 and see how we can help grow your retail business with digital signage!