What is Retail Technology?

We live in a world that is embracing technology more and more every day. From in-home voice assistants to the advancement of driverless car technology, companies are looking towards the future to create the latest and greatest tech products that might interest their consumers. If you’re a retailer, you also might be faced with ways to make retail technology a possibility at your brick-and-mortar location.

Retail Technology 101

What is retail technology? It’s the process of incorporating technology applications or services to help make the customer experience better in a brick-and-mortar retail store. While there are numerous technology services out in the world, here are a few examples of retail technology that are being used now, and that you might want to consider offering if you don’t currently:

  • Free Wi-Fi: A survey conducted in 2014 by Devicescape showed that by simply offering free Wi-Fi at 400 retail stores, those stores had improvements in overall foot traffic, more time spent at the store, and increased customer spend.
  • Digital Signage: With digital signage, you can update advertisements and promotions in real-time and ultimately save money on printing costs. You can also get certain software installed that can help you engage more with your customer. There are also many other benefits of retail digital signage like saving costs and engaging more with your customers.
  • Robots: Robots are being used to help manage inventory and offer a whole new in-store experience to customers. It might be worth investing in a robot to help set your store apart from your competition!

In this fast-paced world of technology, you need to start incorporating retail technology into your store(s) if you haven’t done so already. If you’re feeling overwhelmed by all the technology options and looking for some guidance, contact Market Technologies Inc! We have over 20 years of experience incorporating retail technology into stores and will work with you to help your business be successful. Give us a call at 1-231-237-4141 or contact us through our online contact form.